Film • Campaigns • Creative Direction

Your brand is like a film hero.

Film director and producer based in Gdańsk, Poland. For over 20 years I have helped organisations and brands tell their story in an authentic, coherent and engaging way.

Agnieszka Bekalarczyk

Agnieszka Bekalarczyk — film director and producer, Gdańsk
Portrait of Agnieszka Bekalarczyk

About me

Director | Producer | Creative Studio

I am a film director, producer, cultural project manager, university lecturer and expert in visual communication, storytelling and building value-driven brands.

I work where film, culture, art, marketing and communication meet. From Gdańsk and the Tricity area I design and produce social campaigns, documentaries and audiovisual productions for public institutions, NGOs and brands.

I have worked on films by Agnieszka Holland and Nils Willbrandt. I studied cultural studies, film and TV production management, and completed a postgraduate cinematography course. I lecture at WSB Merito University and have received numerous artistic grants and scholarships.

20+

years of experience

2

worlds: film and strategy

∞

stories to tell

Services

What I do

01

Documentary films and educational projects

Original and commissioned productions that capture the truth about people and places.

02

Social campaigns

From strategy to delivery: campaigns for public institutions, NGOs and brands.

03

Creative direction

Coherent visual communication and storytelling for value-driven brands.

04

Training and workshops

Building a brand through a film director's way of thinking.

See all services ↗

Selected work

Stories on screen

Brand-building training

Your brand is like a film hero

“Today we won't build a brand. Today we'll create a film hero. Because if we don't know who the protagonist is, we can't write a good script.”

Act 1

Meet your hero

Who your organisation is, its values, personality and the change it wants to bring into the world.

Act 2

Meet the hero's world

Your audience, their needs and emotions, your allies — and the antagonist, the social problem.

Act 3

Write your brand's script

Core message, tone of voice, storytelling, beneficiary stories and a communication plan.

Act 4

Direct your brand

Visual identity, website, social media, photo and video, consistency across every channel.

Get in touch and I'll send you a tailored proposal

Business and personal mentoring

Your life is your film.Your art is your business.

My programme grew from a love of film, art and psychology. We work on ourselves like a film hero and write our own lives, because we are responsible for creating the next scenes. Life sends us antagonists, challenges and plot twists, but it is up to us whether we meet them with resistance or with courage and creativity.

For artists I offer a second path: Your art is your business. It combines my experience as a producer, marketer and artist to help you turn your creative work into a brand that brings both joy and a living.

1:1 business mentoring

Your brand, strategy and project growth. A creative perspective and concrete business decisions.

Mentoring and prices ↗

For individuals

Your life is your film

1:1 mentoring in which you become the director of your own life: hero, challenges, script and the courage to change.

Discover the programme ↗

For artists

Your art is your business

Funding, partnerships, strategy and promotion for your creative work. Group training or individual training with mentoring.

Discover the programme ↗
“A coaching session with Agnieszka is like discovering new perspectives, sentence by sentence.”
Agnieszka Dominiak · scientist, biofeedback trainer
“I came to Agnieszka looking for coaching. It was a bullseye!”
Marina Marse · content creator
“Those few meetings didn't just put wind beneath my wings — they stitched on a few colourful feathers.”
Monika Parafiniuk · choreographer, dancer

Selected clients and partners

On a film set
photo: Marta Wójcik
On the road
photo: Agnieszka Bekalarczyk
Production team
photo: Olena Chumakova
Public talk
photo: Marta Wójcik
Conversation
photo: Marta Wójcik
Photo session
photo: Marta Wójcik
Hevelianum
photo: Marta Wójcik
Workshops
photo: Marta Wójcik

Foundation

Moonami

I co-founded a foundation that combines art, neuroscience and technology in interdisciplinary artistic and social projects. We create films, campaigns and events that make a real difference to awareness, wellbeing and a culture of dialogue.

Moon

cycles, intuition, light in the darkness

umami

the fifth taste: depth of experience

mon ami

relationship, community, dialogue

tsunami

the energy that sparks change

Explore the foundation's projects →

Let's talk

Every good story begins with a conversation. Do you have an idea for a film, a campaign or a training — or do you feel your brand is waiting for its script? Write or call. Let's have a coffee and see what film we can make together.

Agnieszka Bekalarczyk

Agnieszka Bekalarczyk