Audiovisual performance in Gdańsk — a project by Agnieszka Bekalarczyk

For artists and creators · business course

Your art is your business

Your art needs space to grow. Your idea needs structure. And you need tools that let creativity meet business.

photo: Olena Chumakova

Next edition dates coming soon

From an idea to a project that can actually happen

I bring together my experience as a producer, director, marketer and artist. In this course we work on creating projects with a clear concept, a realistic budget, partners and thoughtful communication — without giving up authenticity.

It is for creators who want to organise their work, talk to partners and clients with more confidence, and turn artistic energy into an achievable plan. We don't separate sensitivity from business: we look for ways they can support each other.

Two ways to work

Group training

The programme includes four sessions on funding, concept, strategy and promotion. Dates and details of the next edition will be announced soon.

1:1 training + mentoring

We work one-to-one on your project, combining knowledge with putting it into practice. We agree the scope and schedule together.

Programme

Session 01

Funding and partnerships

How do you give your project a real chance at a budget, partners and support? In the first session we cover the foundations: where the money comes from, how to prepare a project that institutions and partners take seriously, and how to build your credibility as a creator.

types of funding (grants, sponsors, partnerships, clients)
how to describe a project so it builds trust and emotion
how to show value to a partner so they want to collaborate
how to prepare a budget without chaos or pressure
how to find partners and talk to them
pitch deck, first emails, follow-ups, relationships

After this session you know HOW and WHERE to knock so your project can happen.

Session 02

Creative mindset and concept

Your projects begin within you. Here we build confidence, lightness, vibe and artistic power. The second session is the heart of the process: your way of thinking. This is where you move past blocks, stand firmly in your role as a creator and learn to craft concepts that delight partners and audiences.

working with fear of judgement and rejection
regaining confidence in the creative process
authenticity as a competitive advantage (yes, it works!)
creating a project concept that has atmosphere
capturing the essence of a project in a few sentences
presenting an idea so people instantly feel its energy

After this session you start creating projects that truly resonate with people.

Session 03

Business plan and strategy

Your art can be beautiful, but to work it needs structure. The third session turns a creative idea into a concrete, achievable process. You will learn to plan, budget, organise and lead a project so the energy doesn't leak away and the team works in harmony.

a classic yet light business plan for creators
target audience analysis and defining the project's value
planning the project path — from launch to delivery
risks, costs, resources and realistic deadlines
building a marketing strategy for the project
working with a team in flow and good energy
delegating, communicating and keeping clarity

After this session you have a structure and system that stop your project from being “just an idea”.

Session 04

Communication and promotion

The final stage: how to talk about your project so people want to be part of it. You learn to translate the project's energy into social media, marketing, campaigns and client conversations. This session gives you tools to stand out amid the noise — and be noticed.

communicating the project on social media at every stage
storytelling and building emotion around the project
low-budget and premium promotion
working with media, partners and influencers
creating a communication schedule
writing to clients and partners so they treat you professionally
handling objections, asking questions, negotiating
building relationships that work for your brand

After this session you have a ready communication and promotion framework you can use for every project.

Your trainer

Agnieszka Bekalarczyk

Film director, producer, cultural project manager, lecturer and expert in visual communication and storytelling. I work where film, culture, art and marketing meet, creating projects for institutions, organisations and brands — from original concept to production and promotion.

I bring experience from film sets, social campaigns and educational series. I show the process from the inside: not only the finished result, but also the decisions, collaboration and structure that make it possible.

Choose your path