Project story · Agnieszka Bekalarczyk
A single word, laughter from the audience or someone's glance can carry us back into the past. “The Butterfly Effect” tells of the consequences of criticism, judgement and ridicule — especially in our teenage years, when we are only just building our identity and the courage to express ourselves.
This Moonami Foundation social campaign draws attention to mental health, self-worth and the development of young people who create art. What one person sees as an innocent joke can become a source of shame, fear and rejection for another.
The film is accompanied by conversations in the Moonami podcast: about the artist's path, the brain's response to criticism, wellbeing and young people's mental health crises. Contributors include Maciej Sadowski, Prof. Wojciech Glac, Agnieszka Dominiak and Danuta Sowińska.
The campaign spot will be available on YouTube soon. Below are stills from the project and the conversations accompanying the campaign.
