PLEN
Agnieszka Bekalarczyk on a film set

AB Creative Studio

Film production, branding and training

I tell stories that matter, combining a director's eye with the experience of a producer and marketer.

photo: Marta Wójcik

01

Documentary films and educational projects

Original and commissioned productions that capture the truth about people and places.

I make films in which there is always a human being behind the subject. I document stories, observe places and look for the perspective that lets the audience truly meet the protagonist — not just hear about them.

I combine directing and producing: from the first conversation about the project's purpose, research and script, through work on set, to post-production. I create documentaries, educational series and audiovisual projects for institutions, organisations and companies in Gdańsk, Pomerania and beyond.

  • — Documentaries and film portraits
  • — Educational series and organisation stories
  • — Script, direction and production
  • — Cinematography, editing and post-production
Let's talk about your project

02

Social campaigns

From strategy to delivery: campaigns for public institutions, NGOs and brands.

A social campaign starts with attentiveness: to the problem, to the people it affects and to the change we want to invite into the world. I look for a story that moves people without losing meaning or responsibility for the message.

I combine creative concept, film and visual communication. Together we define the audience and the core message, then build materials that tell one coherent story.

  • — Campaign concept and script
  • — Spots and film stories
  • — Promotional materials and visual communication
  • — Collaboration with organisations and partners
Let's talk about your project

03

Creative direction

Coherent visual communication and storytelling for value-driven brands.

I look at a brand the way a director looks at a protagonist: who is it, what does it believe in, who does it speak to and what change does it want to make? That identity becomes a communication direction — instead of a collection of random content.

I work where film, art, marketing and business meet. I help brands shape their story, language and presentation so that strategy and visuals speak with one voice.

  • — Brand identity and story
  • — Creative direction and storytelling
  • — Consistent visual communication
  • — Business and marketing mentoring
Let's talk about your project

04

Training and workshops

Building a brand through a film director's way of thinking.

I share my experience as a producer, director and marketer. I help creators move from idea to project, and organisations from declared values to a story that can truly be seen and heard.

The course “Your art is your business” covers funding, concept, strategy and promotion. The programme “Your brand is like a film hero” uses the four acts of cinematic storytelling. For teams, I design a programme tailored to their needs — we agree the scope together.

  • — Business course for artists
  • — Individual training combined with mentoring
  • — Brand and storytelling workshops
  • — Custom programmes for teams
Let's talk about your project

See how these stories look on screen

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